Architecting the Future of Loan Distribution in India
DSA Plus was founded on a simple conviction: India's millions of independent loan agents, chartered accountants, and financial connectors deserve the same institutional tools, bureau Reports, and policy intelligence that top corporate finance desks enjoy.
Eliminating Friction Between Borrowers, Agents, and Lenders
Historically, Direct Selling Agents (DSAs) operated blindly. They carried physical paper files, relied on vague banker guidelines, waited weeks for credit bureau results, and had zero visibility into file progression.
DSA Plus transforms this fragmented experience into a unified digital ecosystem. With our smart loan calculators, real-time multi-bureau reports, white-label PDF customization
Our Mission
To digitize 1,00,000+ loan advisors across India with intelligent automation.
Our Vision
To become the undisputed technology backbone powering credit distribution across Bharat.
DSA Plus Ecosystem
Built in India, for India's Loan Innovators
5 Bureau Coverage: TransUnion CIBIL, CRIF High Mark, Experian, Equifax, and Commercial CMR.
Smart Loan Engines: EMI calculation, balance transfer savings, FOIR capacity, and stamp duty estimates.
White Label Supremacy: Brand every report with your firm’s logo, address, and mobile number.
The Pillars of Our Platform
Engineering excellence, fiduciary trust, and complete professional empowerment guide every line of code we ship.
Credit Bureau Democracy
We put all 5 official credit bureaus (TransUnion CIBIL, CRIF, Experian, Equifax, CMR) into a single affordable portal so independent agents can compete with giant corporate brokerages.
Policy Transparency
No more guessing underwriting criteria. Our smart engines match borrower FOIR, LTV, age, and DPD limits with exact lender policies before files are logged into bank systems.